An account manager views an updated layout of CeleraMotion.com produced by The Simon Group.
Miniature chip encoders and motors from Celera Motion are illuminated for a photo shoot to support the company's rebranding efforts.
A team of graphic designers, creative directors, and copywriters reviews a successfully completed project for Celera Motion.
An account manager views an updated layout of CeleraMotion.com produced by The Simon Group.
Miniature chip encoders and motors from Celera Motion are illuminated for a photo shoot to support the company's rebranding efforts.
A team of graphic designers, creative directors, and copywriters reviews a successfully completed project for Celera Motion.

The Challenge

This manufacturer and OEM parts supplier needed to morph their brand to promote value-add engineering from their highly-skilled team and their advanced technology. As a service provider, Celera Motion was able to leverage legacy reputation and fuse it with new, strong brand built to foster engagement, collaboration, and development of cutting edge application-based solutions. The challenge required Simon to:

•  Reposition, rename, and rebrand from a manufacturer to a solutions provider

•  Create global awareness

•  Develop and define marketing strategy

•  Provide on-going, collaborative marketing support

A new logo design blends together the MicroE Systems legacy brand with the new Celera Motion corporate identity.

Behind the Brand

As a new name in the marketplace, Celera Motion required a complicated brand strategy that involved a transition from MicroE Systems, the company it once was.

The Power of Animation

Simon chose motion in these animations to illustrate the value propositions of a company that provides motion control solutions. By developing animations with exploded views, the integral components and technologies could be shared with the audience.

The Power of Animation

Simon chose motion in these animations to illustrate the value propositions of a company that provides motion control solutions. By developing animations with exploded views, the integral components and technologies could be shared with the audience.

The Power of Animation

Simon chose motion in these animations to illustrate the value propositions of a company that provides motion control solutions. By developing animations with exploded views, the integral components and technologies could be shared with the audience.

Factoid #4: Translations have to be cognizant of location in nearly every languageFactoid #4: Translations have to be cognizant of location in nearly every language

Reaching a Global Market

Celera has taken their products and services to the far reaches of the world. Simon continually updates, translates, and implements their communications program.

Reaching a Global Market

Celera has taken their products and services to the far reaches of the world. Simon continually updates, translates, and implements their communications program.

The Simon Group designed a series of new product brochures with the new corporate identity, and managed all translations, for Celera Motion.
The Simon Group designed a series of new product brochures with the new corporate identity, and managed all translations, for Celera Motion.

Reaching a Global Market

Celera has taken their products and services to the far reaches of the world. Simon continually updates, translates, and implements their communications program.

Showing and Telling

Simon has developed a number of trade show configurations and produced a variety of events around the world for Celera Motion.

Showing and Telling

Simon has developed a number of trade show configurations and produced a variety of events around the world for Celera Motion.

A 10x10 pop-up trade show graphic was designed and produced by The Simon Group for Celera Motion.
Showing and Telling

Simon has developed a number of trade show configurations and produced a variety of events around the world for Celera Motion.

Showing and Telling Around the World

Simon has developed a number of configurations and produced a variety of events around the world for Celera Motion.

An integrated social media and marketing automation campaign helped Celera Motion achieve click-through rates that surpassed the industry average.

GETTING THE WORD OUT

By capitalizing on the power of social media and marketing automation, Simon has been able to increase Celera’s digital footprint with campaigns, assets, and announcements.

GETTING THE WORD OUT

By capitalizing on the power of social media and marketing automation, Simon has been able to increase Celera’s digital footprint with campaigns, assets, and announcements.

Factoid #18: While the industry click-through may be 2%, our campaigns average 10%

Getting the Word Out

By capitalizing on the power of social media and marketing automation, Simon has been able to increase Celera’s digital footprint with campaigns, assets, and announcements.

See more of what we can do.

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