This manufacturer and OEM parts supplier needed to morph their brand to promote value-add engineering from their highly-skilled team and their advanced technology. As a service provider, Celera Motion was able to leverage legacy reputation and fuse it with new, strong brand built to foster engagement, collaboration, and development of cutting edge application-based solutions. The challenge required Simon to:
• Reposition, rename, and rebrand from a manufacturer to a solutions provider
• Create global awareness
• Develop and define marketing strategy
• Provide on-going, collaborative marketing support
Behind the Brand
As a new name in the marketplace, Celera Motion required a complicated brand strategy that involved a transition from MicroE Systems, the company it once was.
The Power of Animation
Simon chose motion in these animations to illustrate the value propositions of a company that provides motion control solutions. By developing animations with exploded views, the integral components and technologies could be shared with the audience.
Reaching a Global Market
Celera has taken their products and services to the far reaches of the world. Simon continually updates, translates, and implements their communications program.
Showing and Telling
Simon has developed a number of trade show configurations and produced a variety of events around the world for Celera Motion.
Showing and Telling Around the World
Simon has developed a number of configurations and produced a variety of events around the world for Celera Motion.
Getting the Word Out
By capitalizing on the power of social media and marketing automation, Simon has been able to increase Celera’s digital footprint with campaigns, assets, and announcements.