Crystal ornaments adorn the welcome lobby at the annual Festival of Trees in Methuen, Massachusetts.
Hanging welcome signs and menu options greet guests in the cafeteria at the Festival of Trees in Methuen, Massachusetts.
Rows of beautifully, thematic holiday trees line the corridor at the Festival of Trees in Methuen, Massachusetts
Crystal ornaments adorn the welcome lobby at the annual Festival of Trees in Methuen, Massachusetts.
Hanging welcome signs and menu options greet guests in the cafeteria at the Festival of Trees in Methuen, Massachusetts.
Rows of beautifully, thematic holiday trees line the corridor at the Festival of Trees in Methuen, Massachusetts

The Challenge

Since the Festival of Trees began over 25 years ago, The Simon Group has been helping it steadily grow, prosper, and share the magic. With spectacular holiday events and a mission of preservation in New England, the Festival has become an icon for its audience, which continues to grow each year. The challenges have included:

  Define the brand

  Evolve the brand over its 25-year history

  Develop and maintain a communications program

  Implement digital strategy

A custom booklet highlighted the history, mission, and key sponsorship opportunities for the Festival of Trees .Factoid #79: A sponsorship campaign included communications that could be retained as commemorative souvenirsFactoid #79: A sponsorship campaign included communications that could be retained as commemorative souvenirs

Building the Brand

For its 25th year, the Festival of Trees asked Simon to create a signature brand that would celebrate the events, mission, and all it has accomplished throughout the region.

Building the Brand

For its 25th year, the Festival of Trees asked Simon to create a signature brand that would celebrate the events, mission, and all it has accomplished throughout the region.

A custom booklet highlighted the history, mission, and key sponsorship opportunities for the Festival of Trees .

Building the Brand

For its 25th year, the Festival of Trees asked Simon to create a signature brand that would celebrate the events, mission, and all it has accomplished throughout the region.

Environmental Designs

The Simon Group has been enhancing the brand experience with hundreds of interactive displays and environmental graphics.

Environmental Designs

The Simon Group has been enhancing the brand experience with hundreds of interactive displays and environmental graphics.

The Festival of Trees display

Environmental Designs Brings it to Life

The Simon Group has been enhancing the brand experience with hundreds of interactive displays and environmental graphics.

Making an impression

As part of the 25th anniversary celebration, a number of merchandising opportunities were explored and implemented. From laser-cut ornament to private-label wine, each featured the brand.

Making an impression

As part of the 25th anniversary celebration, a number of merchandising opportunities were explored and implemented. From laser-cut ornament to private-label wine, each featured the brand.

Making an Impression

As part of the 25th anniversary celebration, a number of merchandising opportunities were explored and implemented. From laser-cut ornaments to private-label wine, each featured the brand.

Merchandising the message

As a complement to retail sales, a selection of private label merchandise was available during the event.

Merchandising the message

As a complement to retail sales, a selection of private label merchandise was available during the event.

Custom-branded coffee mugs with the 25th anniversary Festival of Trees logo are available for sale.

Merchandising the message

As a complement to retail sales, a selection of private label merchandise was available during the event.

Getting the Word out

Boosting the attendance to capacity, a campaign of geo-targeted social media and billboard advertising engineered success for the series of events associated with the Festival.

Getting the Word Out

Boosting the attendance to capacity, a campaign of geo-targeted social media and billboard advertising engineered success for the series of events associated with the Festival.

Billboard advertising promotes the Festival of Trees.

Getting the Word Out

Boosting the attendance to capacity, a campaign of geo-targeted social media and billboard advertising engineered success for the series of events associated with the Festival.

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