simon says

The world of marketing is ever-changing. Get expert insights, actionable advice, and quick guides on how to navigate the evolving landscape and enhance your team’s marketing strategy.

  • A tin of assorted christmas cookies on a wooden surface.

    for sale: cookie tin

    regular price: $5.99
    today only: $161.75

    In a saturated market with little product feature differentiation, customers today don’t decide to buy based on what you’re selling but rather why you are selling it. A good brand story puts the “what” your product or service does into a narrative, with customers as the hero that use your product or tool to solve…

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  • A black and white photo of a winding road.

    Building Effective Marketing Campaigns

    While Navigating the Complex Dynamics of Healthcare

    Healthcare organizations, whether they are direct patient care, provider services, pharma, or medtech, face unique challenges that can impact the success of their sales and marketing initiatives.

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  • A black and white photo of robots in a factory.

    5 Keys to

    Effective Technology Marketing

    For most marketers, agility and an awareness of what’s coming next are strong suits. For tech marketers, these are essential, make-or-break survival skills. Marketers in the tech space need to continually think and act dynamically to drive understanding, convert leads, and increase market share. The challenge is, in many cases, technology is so complex, it…

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