simon says

The world of marketing is ever-changing. Get expert insights, actionable advice, and quick guides on how to navigate the evolving landscape and enhance your team’s marketing strategy.

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    prove your B2B marketing value

    “How much revenue did your marketing programs bring in?”  Another year, another budget cycle, another series of meetings to demonstrate the value your marketing programs had on the company’s bottom line. There’s rarely time to discuss budget limitations, creative demands, evolving technology platforms, and channel decisions…all the things B2B marketers have to juggle when developing…

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  • A tin of assorted christmas cookies on a wooden surface.

    for sale: cookie tin

    regular price: $5.99
    today only: $161.75

    In a saturated market with little product feature differentiation, customers today don’t decide to buy based on what you’re selling but rather why you are selling it. A good brand story puts the “what” your product or service does into a narrative, with customers as the hero that use your product or tool to solve…

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  • A black and white photo of a winding road.

    Building Effective Marketing Campaigns

    While Navigating the Complex Dynamics of Healthcare

    Healthcare organizations, whether they are direct patient care, provider services, pharma, or medtech, face unique challenges that can impact the success of their sales and marketing initiatives.

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