The Challenge

As an owner/developer, Nordblom has relied on The Simon Group to position a collection of premium properties around the eastern seaboard for generations, combining our  knowledge of the real estate market and creative insight. Simon has been challenged to:

  Brand luxury residential properties

  Crystallize the value propositions of each

  Introduce the brands to the local real estate community

  Continue digital support for outreach

Slate

Bark

Sand

Clay

BEYOND A BRAND

THE HUNTINGTON

Our challenge was to create an opulent brand for this high-quality residential community. A distinguished color palette helped convey the richness of the development, and a type treatment that had traditional justification mixed with modern face offered a rich past with a contemporary living experience.

BEYOND A BRAND

THE HUNTINGTON

Our challenge was to create an opulent brand for this high-quality residential community. A distinguished color palette helped convey the richness of the development, and a type treatment that had traditional justification mixed with modern face offered a rich past with a contemporary living experience.

BEYOND A BRAND

THE HUNTINGTON

Our challenge was to create an opulent brand for this high-quality residential community. A distinguished color palette helped convey the richness of the development, and a type treatment that had traditional justification mixed with modern face offered a rich past with a contemporary living experience.

The Huntington color palette and type treatment convey the modern, opulent lifestyle the residential community is centered around.

Beyond a Brand

Our challenge was to create an opulent brand for this high-quality residential community. A distinguished color palette helped convey the richness of the development, and a type treatment that had traditional justification mixed with modern face offered a rich past with a contemporary living experience.

Bringing the Brand to Life

A full-color, sophisticated digital and print experience created the brand perception and allowed prospects to live the vision.

Bringing the Brand to Life

A full-color, sophisticated digital and print experience created the brand perception and allowed prospects to live the vision.

Bringing the Brand to Life

A full-color, sophisticated digital and print experience created the brand perception and allowed prospects to live the vision.

Red Carpet

Silver

Black Tie

SETTING THE STANDARD

THE TREMONT

The Tremont combined Art Deco inspiration with contemporary design to brand a luxury residential experience.

SETTING THE STANDARD

THE TREMONT

The Tremont combined Art Deco inspiration with contemporary design to brand a luxury residential experience.

Setting the Standard – The Tremont

The Tremont combined Art Deco inspiration with contemporary design to brand a luxury residential experience.

Putting it all Together

Taking cues from the architectural finishes, the print deliverables of the project extended and promoted the cohesive brand.

Putting it all Together

Taking cues from the architectural finishes, the print deliverables of the project extended and promoted the cohesive brand.

Putting it all Together

Taking cues from the architectural finishes, the print deliverables of the project extended and promoted the cohesive brand.

See more of what we can do.