As an owner/developer, Nordblom has relied on The Simon Group to position a collection of premium properties around the eastern seaboard for generations, combining our knowledge of the real estate market and creative insight. Simon has been challenged to:
• Brand luxury residential properties
• Crystallize the value propositions of each
• Introduce the brands to the local real estate community
• Continue digital support for outreach
Slate
Bark
Sand
Clay
Beyond a Brand
Our challenge was to create an opulent brand for this high-quality residential community. A distinguished color palette helped convey the richness of the development, and a type treatment that had traditional justification mixed with modern face offered a rich past with a contemporary living experience.
Bringing the Brand to Life
A full-color, sophisticated digital and print experience created the brand perception and allowed prospects to live the vision.
Red Carpet
Silver
Black Tie
Setting the Standard – The Tremont
The Tremont combined Art Deco inspiration with contemporary design to brand a luxury residential experience.
Putting it all Together
Taking cues from the architectural finishes, the print deliverables of the project extended and promoted the cohesive brand.
