Quest Diagnostics had developed an exciting new data analytics solution for Pharma and Public Health, built on more than 10 years of de-identified longitudinal data. Working in partnership with Quest, The Simon Group developed a comprehensive launch program to generate market awareness, and drive customer engagement. The challenge required us to:
• Launch an esoteric offering into new markets
• Establish a strong product identity
• Create a comprehensive campaign to reinforce messages
• Roll-out, course-correct, and optimize the initiative
Designing for a Digital World
We chose a robust mix of digital technology to tell the story of Clinical Insights. What better way to sell the power of technology?
The Impact of Videography
Especially in the cases of esoteric or service offerings, video brings the concept to life.
Spreading the Word
Bringing the concept to life across a variety of channels and media was integral to establishing baseline awareness.
Positioning and Messaging
Developing a suite of materials built around key messaging makes it easy for the customer to understand what it means to them.
Telling the Story with Motion
Our sales support solutions featured animations to talk prospects through the possibilities of the offering.
See what else we can do: