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The world of marketing is ever-changing. Get expert insights, actionable advice, and quick guides on how to navigate the evolving landscape and enhance your team’s marketing strategy.

  • A woman rock climbing

    prove your B2B marketing value

    “How much revenue did your marketing programs bring in?”  Another year, another budget cycle, another series of meetings to demonstrate the value your marketing programs had on the company’s bottom line. There’s rarely time to discuss budget limitations, creative demands, evolving technology platforms, and channel decisions…all the things B2B marketers have to juggle when developing…

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  • A tin of assorted christmas cookies on a wooden surface.

    for sale: cookie tin

    regular price: $5.99
    today only: $161.75

    In a saturated market with little product feature differentiation, customers today don’t decide to buy based on what you’re selling but rather why you are selling it. A good brand story puts the “what” your product or service does into a narrative, with customers as the hero that use your product or tool to solve…

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  • A black and white photo of a person working on a potter's wheel.

    Humans at the Helm

    Integrating AI with a Human Touch

    The only constant in marketing is that the industry is ever-evolving, and nowhere is that more evident than when we consider the tremendous growth of AI. The question we ask ourselves isn’t whether or not to use AI, but how to use AI in a way that makes us better at our jobs, amplifying what…

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  • A woman writing on a wall with post it notes.

    5 Best Practices for Optimizing Creative

    in Digital Marketing Campaigns

    The most memorable dinner parties offer great food, an amazing experience, and carry a theme through every interaction. The most memorable digital marketing campaigns serve up the right content with a spread of visuals that inspire the right prospects to take a taste of what you are offering and entice them to take a seat…

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  • A black and white photo of two people holding ropes.

    Perfect Match

    6 Ways to Find the Right Marketing Partner

    We love Jon Hamm in almost everything he does—even those admittedly cheesy ads with Brie Larson for a well-known condiment. But with all due respect to the “Mad Men” star, the days of the Agency of Record (AOR) are as outdated as smoking in the boardroom. As brands diversify their marketing teams, brands and their…

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  • A black and white photo of a woman in glasses looking up.

    Finding Value

    in a Meaningful Brand

    As a business owner, you already believe wholeheartedly in the product or service you bring to the world every day. But how can you get your potential customers as excited about your vision as you are? The answer: By defining, building, and maintaining a thought-driven brand.

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  • A man sitting at a desk with two monitors.

    5 Ways to Make the Most of Your Marketing Dollar

    the importance of a sound marketing strategy

    Your grocery bill isn’t the only thing that hasn’t yet returned to its pre-pandemic level. Neither, unfortunately, have marketing budgets. Back in the “glory days” of 2016, marketing spend comprised about 12% of company revenue. Seven years later, marketing budgets have shrunk to just 9%. Yet at the same time, digital ad costs are soaring, marketing teams…

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  • Hot air balloons flying over a field in black and white.

    Maximizing Email Deliverability

    the importance of a sound email marketing strategy

    The two major behemoths of personal email accounts—Google and Yahoo—have announced significant rule changes for email senders targeting their users. As of February 2024, all email senders must abide by the new rules.

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  • A man and a child riding a bicycle on a dirt road.

    Leading with Inspiration

    How Mentorship Benefits Our Team and Clients

    Millions of television viewers see the power of mentorship come to life each week on the popular TV show Shark Tank. But you don’t have to be a budding entrepreneur to benefit from the inspirational guidance of a trusted mentor. The power of mentorship cuts across all industries, and it’s especially beneficial in marketing communications. Let’s…

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  • A group of people working on a whiteboard.

    Ad Buying in 2024

    Manage Rising Media Costs in an Election and Olympic Year

    With the Olympics and a Presidential Election on the docket, 2024 is already shaping up to be an ad buying year for the ages.

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