CAMBRIDGE TECHNOLOGY wondered
can a tradeshow catapult our message of excellence?
Deliverables
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Creative Concepting
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Printed & Promotional Materials
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Sales Enablement
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Event Design & Production
For many marketers, tradeshows are invaluable opportunities for networking, lead generation, and showcasing products and services. For Cambridge Technology, they are essential to demonstrating the proprietary technology and best-in-class laser beam steering solutions that give their OEM partners a competitive edge in everything from 3D printing to cellular imaging.
standing out by being outstanding
With their biggest show looming—Laser World of Photonics in Munich Germany—and a chance to show engineering excellence over new market entries, Cambridge Technology turned to The Simon Group to help maximize their impact with the anticipated 40,000 visitors from 70 countries.
laser-focused execution
Technology was the story, but disruptive innovation was the mood. We created a full wall mural to depict the history of ingenuity that inspires every Cambridge Technology solution and their many contributions to the tech industry.
We employed print collateral and trade advertising—table stakes at tradeshows—to elevate Cambridge beyond a parts manufacturer and position them as a leader in the industry—one to be trusted for its history and performance while others come and go.
forging partnerships that last
Cambridge Technology was acquired by Novanta, a leading supplier of core technology solutions, and The Simon Group remains a go-to marketing partner for many business segments within the global organization.