NAREIM wondered
Can we elevate our brand to match our vision?
Deliverables
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Brand Strategy & Development
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Identity Design, Guidelines, & Systems
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Creative Concepting
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Content Development
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User Experience Design
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Video & Animations
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Web & Digital Experiences
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Sales Enablement
NAREIM (the National Association of Real Estate Investment Managers™), an industry association dedicated to the business and organizational strategy of real estate investment management, wanted a brand update that reflects its progressive vision and forward-thinking mindset. We partnered to bring their vision to life across digital, print, corporate identity, and event materials.
Setting out to modernize, evolve, and unify their brand, NAREIM asked us to create a refreshed identity that would leverage brand equity they have earned in the past, incorporate the use of established brand expressions, and elevate the level of visual impact.
Blending Heritage with Bold New Energy
After some value proposition discovery, we refreshed their logo to better reflect the idea of an organization—an open border frame—where professionals could join, gather and share new ideas, and get involved with the organization on a dynamic and fluid basis.
a Consistent, Engaging Identity Everywhere
We developed a newly refined suite of branded assets that brought NAREIM’s identity to life. This included a refreshed logo paired with a vibrant, versatile color palette, along with a redesigned web experience to enhance usability and engagement. We also created print and event materials—such as business cards, yearbooks, agenda templates, name badges, and table numbers—as well as email templates to ensure polished and consistent digital communications.
By establishing a cohesive visual language and thoughtful graphic devices, every touchpoint—from web to experiential—now feels intentional, professional, and engaging.
Polished, Professional, and Poised for Innovation
The new brand suite gives NAREIM a modern, cohesive presence that’s immediately recognizable. Members, stakeholders, and event attendees now experience a polished, professional identity that reflects NAREIM’s infusion of dynamic leadership and innovation in their industry.