nORDBLOM wondered
how do we build a brand that embodies luxury living?
Deliverables
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Brand Strategy & Development
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Identity Design, Guidelines, & Systems
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Market & Competitor Research
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Creative Concepting
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Printed & Promotional Materials
Real estate firm, the Nordblom Company, was unveiling its latest premium property to the market: The Huntington. Just 20 minutes outside of Boston, this upscale residential community boasted refined living spaces, entertainment and dining experiences, and spacious one-and-two-bedroom apartments.
The objective was clear—to build a unique and captivating brand for The Huntington that not only showcased its world-class amenities and vibrant community but also possessed the consumer-driven design approach to attract potential tenants and rent units.
bringing a luxury brand to life
We breathed life into The Huntington’s brand under the theme of Luxury Reimagined—expressed through a palette of clean, confident colors and a design that communicated casual elegance.
Drawing inspiration from the architectural finishes and upscale amenities of The Huntington, we captured the modern, sophisticated environment with bold geometric lettering and iconography—all underscored by architectural nuances.
“we gave The Simon Group the job because they are at the top of their game”
Og Hunnewell, Nordblom
“we gave The Simon Group the job because they are at the top of their game”
Og Hunnewell, Nordblom
creating a sanctuary
We aspired to make the brand feel refreshing, like an intimate sanctuary where you could reset your mind and body after a hard day’s work.
By translating The Huntington’s casual elegance into an engaging and visually appealing brand identity, we empowered the Nordblom Company to successfully attract residents in the Greater Boston area.
setting a new standard for living, working, and playing
Today, The Huntington proudly uses the brand and visual assets we crafted to drive rentals, cultivate a thriving community of residents, and set a new standard for refined luxury living.