simon says
The world of marketing is ever-changing. Get expert insights, actionable advice, and quick guides on how to navigate the evolving landscape and enhance your team’s marketing strategy.
Filters
By Industry
By Capabilities
-
4 Challenges of Modern Healthcare Marketing
(& How to Solve Them)
Healthcare is an industry like no other. The most successful organizations—health systems, provider groups, clinical laboratories, and life sciences companies alike—are increasingly motivated more by the greater good than by generating profits.
-
5 Best Practices for Optimizing Creative
in Digital Marketing Campaigns
The most memorable dinner parties offer great food, an amazing experience, and carry a theme through every interaction. The most memorable digital marketing campaigns serve up the right content with a spread of visuals that inspire the right prospects to take a taste of what you are offering and entice them to take a seat…
-
Perfect Match
6 Ways to Find the Right Marketing Partner
We love Jon Hamm in almost everything he does—even those admittedly cheesy ads with Brie Larson for a well-known condiment. But with all due respect to the “Mad Men” star, the days of the Agency of Record (AOR) are as outdated as smoking in the boardroom. As brands diversify their marketing teams, brands and their…
-
Finding Value
in a Meaningful Brand
As a business owner, you already believe wholeheartedly in the product or service you bring to the world every day. But how can you get your potential customers as excited about your vision as you are? The answer: By defining, building, and maintaining a thought-driven brand.
-
5 Ways to Make the Most of Your Marketing Dollar
the importance of a sound marketing strategy
Your grocery bill isn’t the only thing that hasn’t yet returned to its pre-pandemic level. Neither, unfortunately, have marketing budgets. Back in the “glory days” of 2016, marketing spend comprised about 12% of company revenue. Seven years later, marketing budgets have shrunk to just 9%. Yet at the same time, digital ad costs are soaring, marketing teams…